On Wednesday, a Denver federal appeals court ruled that gay couples in Utah have a constitutional right to marry.
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The increasing visibility of tech firms at the parade comes as U.S. “Tech companies need to be at Pride simply to be in the game,” she said. San Francisco Pride Parade and Celebration June, last weekend of the month. The HRC awarded Apple a perfect score on its corporate equality index, which rates American workplaces on LGBT equality.Įllen Leanse, a former Google and Apple senior employee, said the Pride festival is a “high-visibility place” for these tech firms to compete for talent. The AIDS epidemic bred new forms of participation in San Francisco's gay. “It’s a dog whistle to their consumer base that these tech firms are cool, with it, and progressive,” said Fred Sainz, vice president of communications and marketing at the Human Rights Campaign. Hundreds of employees showed up at this year’s parade. “Apple believes equality and diversity make us stronger, and we’re proud to support our employees and their friends and families in this weekend’s celebration,” Apple spokeswoman Michaela Wilkinson said.įellow tech firms Google Inc and Facebook also spent several days planning their festival debuts. Company employees also handed out iTunes gift cards to bystanders. To help attendees navigate the packed event, the company set up a dedicated LGBT station on iTunes Radio and featured several apps on its App Store, including the Find My Friends app. In an unusual step for the sometimes secretive Apple, the company has spoken out about its support for the Pride festival.
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The company recently came out against an Arizona bill that would permit businesses to refuse service on religious grounds, a measure that critics said could allow discrimination against gay people. The San Francisco event was one of many Gay Pride parades held across the United States on Sunday.Īpple Chief Executive Tim Cook made a surprise appearance at the San Francisco event to greet employees and their families early in the morning, but did not march in the parade himself.Īpple has a long history of supporting the lesbian, gay, bisexual and transgender (LGBT) community. This year’s turnout was largest in the company’s history, several Apple employees told Reuters. Thousands of Apple employees donned specially designed T shirts at the festival and marched in unison. Apple Inc, Facebook Inc and other prominent Silicon Valley technology companies flew the flag for gay rights at the San Francisco Pride Festival on Sunday as they sought to boost morale among employees and reflect a corporate culture of diversity.